what is social environment?
Solution
Social environment is the surrounding and forces including values, attitudes, beliefs, wants, and desires of the consuming public. For example, religious celebrations provide business opportunities to many enterprises such as those producing sweets, decoration items, etc. Similarly, in India a change in social trend towards western lifestyle has increased the demand for western wear, fast food, etc.
Social environment is the surrounding and forces including values, attitudes, beliefs, wants, and desires of the consuming public. For example, religious celebrations provide business opportunities to many enterprises such as those producing sweets, decoration items, etc. Similarly, in India a change in social trend towards western lifestyle has increased the demand for western wear, fast food, etc.