What are the basic elements of the survey method? What is chief advantage of this method?
The basic elements of the survey method are:
(i) Survey is the best method applied in studying a large area.
(ii) It is mostly based on random sampling.
(iii) These samplings are done in such a way that the samples represent every strata and characteristics of the community.
(iv) Random sampling is preferred to avoid biasness.
(v) Interviews and questionnaire techniques are used in sampling method.
(vi) The questionnaire can be filled by the respondent at his place and sent through post or the sociologist himself may go to the respondent and complete the questionnaire.
(vii) The questionnaire can be filled and sent through email.
(viii) The interview can be conducted online or on telephone.
Its main advantages are:
(i) Survey method is the best known sociological method. In situations where census is not possible survey method is used.
(ii) It gives an accurate picture of the community through sampling.
(iii) In comparison to census or participant observation, less time and money is spend.
(iv) It provides a real picture that is made on the basis of collective representativeness than on single individuals.
(v) Many problems are visible at this level, which cannot be identified at the micro level research.