Difference between Personal Selling and Sales Promotion
experts, please answer in brief.
|BASIS||PERSONAL SELLING||SALES PROMOTION|
|Meaning||It is the marketing tools where a sale person conveyance to sell a product or services to customer.||It is the marketing tool that initiates sales of product and services.|
|Cost||It involve high cost.||Comparatively it involves less cost.|
|Effect||It increases sales in long term||It increases short term sale.|
|Communication||It involve face to face communication.||It involve indirect communication.|