Longman Panorma Civics Solutions Solutions for Class 7 Social science Chapter 7 Understanding Media are provided here with simple step-by-step explanations. These solutions for Understanding Media are extremely popular among class 7 students for Social science Understanding Media Solutions come handy for quickly completing your homework and preparing for exams. All questions and answers from the Longman Panorma Civics Solutions Book of class 7 Social science Chapter 7 are provided here for you for free. You will also love the ad-free experience on Meritnation’s Longman Panorma Civics Solutions Solutions. All Longman Panorma Civics Solutions Solutions for class 7 Social science are prepared by experts and are 100% accurate.

Page No 52:

Question A.1:

Electronic media is used for spreading information and creating opinions amongst a large number of people.

Answer:

This statement is true.


Electronic media, such as TV and the Internet, is used for spreading information and creating opinion among a large number of people.

Page No 52:

Question A.2:

Internet technology is the latest in the field of media.

Answer:

This statement is true.

Internet technology is latest in the field of media. It is a remarkable way of democratising information as no single organisation has monopoly over the flow of information.

Page No 52:

Question A.3:

Media in India is free from any kind of external influence and reports neutrally.

Answer:

This statement is false.


Media in India is not free from external influences. It has its own biases and influences due to commercial, political and corporate considerations.

Page No 52:

Question A.4:

Media magnates promote their media at the cost of investigative reporting.

Answer:

The statement is true.

Media magnates promote their media at the cost of investigative reporting as certain information may conflict with their business interests.

Page No 52:

Question A.5:

Media covers local news in great detail.

Answer:

The statement is false.

Media does not cover local news in great detail. It mostly covers bigger cities and hubs of business and political power.

Page No 52:

Question B.1:

What is meant by media?

Answer:


Media is the plural form of medium.  It refers to different means of communication that reach a large numbers of people, such as television, newspapers, radio, TV, Internet, films and magazines.

Page No 52:

Question B.2:

Why do media endorse advertisements?

Answer:

Media endorses advertisements in order to earn money. Money is needed to stay abreast with the new technologies, maintain infrastructure, as well as to pay for the services of different professionals, such as cameramen, technicians and artists who are employed in the media sector.

Page No 52:

Question B.3:

Why is the independence of media important?

Answer:


Media provides information to the citizens, based on which they take their decisions. Therefore, it is necessary that media provides balanced and unbiased news so that the citizens can make informed and right choices. This can only be possible if the media is independent and free from external influence.



Page No 53:

Question B.4:

How is the independence of media curbed?

Answer:


The media is not completely independent. There are two reasons for this, first is the government control and the second is the control by the owners of media houses. While the government exercises its control over the independence of media through the use of censorship, the media owners, on the other hand, are motivated by profit. 

Page No 53:

Question B.5:

Can you think of some advantages that are found in recent times in the media?

Answer:


In recent times, media plays a very important role in the lives of citizens. Not only does it keep them abreast of the latest news in the national and international arena, it also provides information to people, based on which they can make informed and unbiased decisions. Media is essential for the proper functioning of democracy and checking misuse of power. With the advent of new technology, media has not only improved the lives of citizens, but has also brought about a change in their thinking.

Page No 53:

Question C.1:

What important role does the media play in a democracy?

Answer:

Media plays a very important role in democracy. It provides access to information to the citizens, which is very important for democracy. This is because of the following two reasons:

  1. Media ensures that citizens make responsible and informed choices in the democratic framework and are not guided by ignorance or misinformation.
  2. The information provided through media ensures that the elected representatives uphold their oaths of office and carry out the wishes of their electors.
The information that the media provides also helps the citizens in learning the functioning of the government and assists them in voicing their grievance against the government. The media further promotes democracy by educating voters, protecting human rights, promoting tolerance among various social groups and ensuring that governments are transparent and accountable.
 

Page No 53:

Question C.2:

Why is local media important?

Answer:


The media generally covers bigger issues that have impact on the lives of many people and this leads to the poorer sections of the society not finding a place in such media reports. Therefore, many people at the local level have started their own media. This is known as local media, which caters to the needs of the local population. It is beneficial because of the following reasons:

  1. It gives an account of the current news and local incidents that are relevant to local population.
  2. It provides information on government schemes and policies relevant to a particular locality.
  3. It publishes articles on the history and culture of the local people.  
  4. It can also be used in disseminating information about weather forecasts and best cropping practises to help and assist farmers.



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