WHY DO PEOPLE PREFER TO WEAR DARK CLOTHES IN WINTER AND LIGHT CLOTHES IN SUMMER?(HERE LIGHT MEANS LIGHT COLUORED CLOTHES FOR EG.WHITE)

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Because in the winter, dark clothing attract heat from heat sources thus keeping your body warm. In the summer, light colored clothing such as white, reflects the heat source, thus keeping you cooler.
 
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 PREFERENCE OVER DARK CLOTHES IN WINTER IS MORE BECAUSE DARK COLOURED CLOTHES ARE GOOD ABSORBERS OF HEAT AND POOR RADIATORS OF HEAT.SO WE FEEL WARM.LIGHT COLURED CLOTHES ARE USED DURING SUMMER AS IT IS A POOR ABSORBER OF HEAT AND GOOD RADIATOR OF HEAT .SO WE DO NOT FEEL HOT.

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WE PREFER DARK COLOURED BECAUSE DARK COLOURED CLOTHES ABSORB MOST OF THE HEAT.

BUT

LIGHT COLOURED CLOTHES REFLECT MOST OF THE HEAT

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People prefer to wear dark coloured clothes in winter as they absorb more heat and radiate less heat. Thus, keeping us warm. And, people prefer to wear light coloured clothes  in summer as they absorb less heat and radiate more heat. Thus, keeping us cool.
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dark coloured clothes are prefered in winters as black colour that means most of the radiation (sun radiation that is hitting it) is being absorbed by it and not reflected therefore heating more than a white one. A white shirt means that a heat is being reflected , and therefore less absorbed. And then, cooler. 

So, darker clothes heat more than white ones, that's why people use white in summer and darker colors in winter.
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Dark coloured clothes absorb heat and keep us warm so we should wear them in the winter. Light coloured clothes reflect the heat and keep us cool so we should wear them in the summer.
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