Why did the American publisher think that the novel 'The Name of the Rose' won't sell well in America - English - The Interview

Question

Why did the American publisher think that the novel 'The Name of
the Rose' won't sell well in America?

Alisha Sharma · Accepted Answer

Dear Student,
The American publisher didn't except to sell more than 3,000
copies of the book in a country where nobody has seen a cathedral
or studies Latin Also, a lot of books had been written on medieval
past far before him but they were not huge successes

Why did the American publisher think that the novel 'The Name of the Rose' won't sell well in America?