What is commercial advertisement ??

Commercial advertising is a form of communiation with the intention of promoting the sale of a particular product attached to a brand. Branding is an essential aspect of commercial advertising. It is used to distinguish a product from other similar products in the market. Advertising takes place in the form of print as well as electronic media. Print advertisments are static while electronic media advertisements often take the form of a story or incident depicted in a short time-frame. The intention is to highlight the utility of the brand as well as the values associated with its use. Modern day advertising involves endorsement by celebrities as well.