What cost effective techniques will you follow for your promotion plan for product chocolate?

Cost effective techniques are there in every industry. In India penetration of chocolates in very low, per capita consumption is low compare to developed countries. Cost effectiveness depends upon the objective of the activity e.g. to create awareness, to create impressions through Media campaign, to increase sales, to launch a new product.

One can look at including the chocolates in gift baskets during festive seasons. Generally people gift a lot during special occassions like wedding, birthday, diwali, Christmas, holi, rakhi etc. During these occassion people purchase gift baskets from nearby retailer or its make to order. So tie up with the retailers to include your product in these baskets round the year. Fix the terms for such alignment some discount need to be given to the retailer.promoting through kirana stores. Plan a window display, hire one window & pay a fix rental to the retailer, tie up a minimum purchase quantity in return of the window display. Other elements which can be put in a store are posters, floor stickers, talkers etc. This is not very costly & incremental sales will come to meet the ROIs, it will also give a good reach.Creating a TV ad is still the best way to reach the target consumers which is mainly Kids & parents in case of chocolates. If we compare the cost per thousand people reach for TV then it will be least across print, digital etc. Few example of cost for channels is given below for a 30 sec ad & what will be the respective viewership for it.

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