PEST analysis on Pizza Hut
PEST - Political, Economic, Social & Technological Environment
[subject: marketing]
EXPERTS please answer.
Solution:
Political factor- The policies and action of the government of the places where Pizza hut restaurant located affects it. It has both sides effect like if policies are in favour then they boost the business or vice versa.
Economic Factor- Macro economy have huge impact on restaurant. Like GDP, Foreign trade deficit and surplus have impact. If the economy is unfavourable then less people will franchise the restaurant or vice versa.
Social Factor- It is one of the most difficult factor because it involves the emotion , beliefs of the society. Taste, size of population also effect the restaurant.
Technological Factors- Factors like e-commerce , research and development have huge impact nowadays. Because through R&D they develop new kind of product and customers's feedback.
Political factor- The policies and action of the government of the places where Pizza hut restaurant located affects it. It has both sides effect like if policies are in favour then they boost the business or vice versa.
Economic Factor- Macro economy have huge impact on restaurant. Like GDP, Foreign trade deficit and surplus have impact. If the economy is unfavourable then less people will franchise the restaurant or vice versa.
Social Factor- It is one of the most difficult factor because it involves the emotion , beliefs of the society. Taste, size of population also effect the restaurant.
Technological Factors- Factors like e-commerce , research and development have huge impact nowadays. Because through R&D they develop new kind of product and customers's feedback.