how can you write a pesuasive text? which words do you use? like personal pronouns or emotive language?

Persuasive texts are written to convince the reader of something. We can use both personal pronouns and emotive language to make the writing persuasive.

By using the personal pronoun "I" , the author commits himself to the readers. Whereas, personal pronouns like he, she, them, us , you etc. can be used to involve the reader into the text.

It is important to use dramatic language to present your argument strongly to the readers.